Complete Brand Identity System

VELA.

Modern · Minimal · Professional

A comprehensive identity system built on geometric precision, editorial typography, and a refined monochrome palette with gold accents.

02

Color Palette

Obsidian #1A1A1A Primary · Text · Backgrounds
RGB 26 26 26 CMYK 0 0 0 90
Ivory #FAFAFA Primary · Backgrounds · Reversed text
RGB 250 250 250 CMYK 0 0 0 2
Silver #E0E0E0 Secondary · Borders · Dividers
RGB 224 224 224 CMYK 0 0 0 12
Dark Gold #B8860B Accent · CTAs · Highlights
RGB 184 134 11 CMYK 0 27 94 28
Graphite #6B6B6B Supporting · Captions · Metadata
RGB 107 107 107 CMYK 0 0 0 58
Gold Light #D4AF37 Accent variant · Hover states
RGB 212 175 55 CMYK 0 17 74 17

Usage Ratios

Obsidian 45% Ivory 35% Silver 12% Gold 8%
03

Typography System

Display / Hero Outfit · 700 · 80px · LS -2px
The Art of Precision
Heading 1 Outfit · 600 · 48px · LS -1px
Brand Identity
Heading 2 Outfit · 500 · 32px · LS -0.5px
Visual Language
Heading 3 Outfit · 500 · 22px · LS 0px
Color & Composition
Body — Regular Spectral · 400 · 17px · LH 1.75
A brand identity is more than a logo — it is the complete visual language through which an organisation communicates its values, personality, and promise to the world. Every detail, from the weight of a typeface to the precise shade of a colour, carries meaning.
Body — Italic / Editorial Spectral · 400 Italic · 17px · LH 1.75
"Design is the silent ambassador of your brand. It speaks before words do, and lingers long after they are forgotten."
Caption / Label Outfit · 400 · 12px · LS 2px · Uppercase
Brand Guidelines · Version 1.0 · 2026
CTA / Button Outfit · 600 · 14px · LS 1.5px · Uppercase

Type Scale

80px
48px
32px
22px
17px
12px
04

UI Elements & Iconography

Buttons

Form Inputs

Tags & Badges

Branding Strategy Premium Design New Featured

Cards

Branding
Visual Identity

Crafting distinctive brand systems that communicate with clarity and intention.

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Strategy
Brand Positioning

Defining the narrative that sets your brand apart in a crowded market.

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Digital
Web Experience

Translating brand identity into immersive digital environments.

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Dividers & Rules

Section Break

Icon Set (Stroke, 1.5px)

Time
Quality
Layout
User
Message
Trust
05

Social Media Templates

06

Brand in Use

Business Card — Front
VELA STUDIO
Business Card — Back
Alexandra Chen Creative Director
alex@vela.studio +1 (415) 000 0000 vela.studio
Email Signature
07

Brand Rules

Do
  • Use the logo on white, black, or approved brand colours only
  • Maintain minimum clear space equal to the cap-height of the wordmark
  • Use Outfit for all headlines and UI text
  • Use Spectral for body copy and editorial content
  • Apply gold accent sparingly — maximum 8% of any composition
  • Use the full lockup (mark + wordmark) as the primary logo
Don't
  • Never stretch, skew, or distort the logo mark
  • Never place the logo on busy photographic backgrounds
  • Never use unauthorised colours or gradients on the logo
  • Never use fonts other than Outfit and Spectral in brand materials
  • Never use the gold accent as a background colour
  • Never add drop shadows or effects to the logo